Some personal (re)(un)branding upgrades

Branding…it’s what I do…….sometimes with a pen, sometimes with a hot iron, either way and, simply put, it’s about ensuring you’re marking a product in a way that best communicates what it is. Sometimes, when a products goes through a major upgrade, you may need to rebrand to make sure the brand accurately reflects the improved product.

So, get out your address books and your white out……while I’ve been busy culling the number of mobile devices and phone numbers that I can be reached on from any country code on the planet (I’m currently down to just 2!) I’ve also been busy with the US Government, explaining to them that the name my father, Robert Wayne, and mother, Linda Sue, gave me is a far more accurate description than anything I’ve personally and professionally been known as for the last 20 years. The Swiss government, on the other hand, was not entertained in the least by my attempt to do such with my Swiss bank accounts. (No one said the Swiss were branding experts.)

Introducing #JenniferLayneWelch version 2.0. Many of you have likely had experience with #JenniferLayneWelch version 1.0, which is similar, but version 2.0 is much more sophisticated and even being called bold and courageous. In fact, she’s the much upgraded version of #JenniferLayneDuhon version 1.5 as this new version has superior intelligence and decision making capabilities.

The change over shouldn’t adversely impact you but you should notice an uptick in Google search trends for #JenniferLayneWelch as reviews are on fire and AdAge is predicting a rebranding success of epic proportions.

Isaiah 43:1
But now thus said the LORD that created you, O Jacob, and he that formed you, O Israel, Fear not: for I have redeemed you, I have called you by your name; you are mine.

Herds and hearts

So, my European journey took a turn in May and pointed me westward…..back to the ranch. The bricks and stones were still here. As were the beating hearts. The Bruner Road Home Owner’s Association had been working overtime the last few years making sure all was right in the neighborhood. Most of you know Tara was the Chief of Operations and Animal Lifestyle Management. I doubt Mickey and Minnie thanked her properly for the lavish lifestyle of retirement they seemed to enjoy, but I know Clyde gave her kisses on a regular basis. (It looks like he is licking your skin off, but I promise, those are just his sloppy kisses)

It’s been a much longer readjustment period than I would have ever imagined. I know where home is, but the journey over the last 4 or so years has made me quite comfortable all over the world. I have new friends on ever corner of the earth and plan to build those relationships even farther. (This journey is far from over!)

There is, however, one thing every cowgirl must have, a reliable ride for those days when she just needs to fill her soul with the quite calmness that only a horse can provide her. Yes, Clyde is still full of love and personality, but Waco was my steady guy when I needed to jump on and get a different perspective on things. And every animal lover knows, you don’t replace those relationships, you build new ones.

Enter Eli.

MEET ELI

As my friend Rachel likes to say, sometimes you get a tug inside and you need to pay attention to those tugs. Well last Wednesday night I had a big one and less than 48 hours later, Eli was in the trailer headed home with me.

I’m not sure my medical insurance is going to think this is the best idea I’ve ever had – if any of the Catalena Cowgirls want to come watch this rodeo, be sure to grab a beer or four….. But he caught my attention like a sparkly 10 carat diamond on a pair of red Jimmy Choo stilettos!

Y’all come meet Eli when you can, we’ll grab some saddles and see what happens! No matter, we’ll have some stories to tell after.

 

And the journey continues~

Walt Disney said “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

This wasn’t part of my plan, actually, I didn’t have a plan –  seems like the story of my life the last few years – but here we go, ready or not! The moving truck is showing up on my doorstep in Zurich next Tuesday and by Thursday afternoon, this wandering Texas Cowgirl will be back in God’s country.

A couple of weeks ago, I said Thank You to all of the people who have taken me by the hand and by the heart over the last 4 plus years. Proverbs 11:14 Where there is no guidance, a people falls, but in an abundance of counselors there is safety.

I can assure my Texas family and friends that I have been surrounded by love, generosity and adventure!

My Swiss colleagues made me cry by presenting me with the most awesome gift ever – a Swiss Cowbell with my name engraved on it! Honestly, it is my most prized possession from my time here in Switzerland. I can’t wait to show it to everyone back home!

My very own Swiss Cowbell

My very own Swiss Cowbell

Of course the Swiss Ol Army club got together for one last hurrah! Randy – thanks for bringing Cowboy over and tell him Uncle Henry wants him to come visit soon. James, I’ll see you and Jenny on the other side of the pond. Marianne & JJ – I owe you the world! You were the very first to reach out to me and make me feel welcome and comfortable! Do you remember ZZ Top?? I know God crossed our paths for a reason – I mean, I come 5380 miles away to meet Aggies that know my WINGMAN Charles Williams! Love you guys!

My Aggie family!

My Aggie family!

My girlfriends! You are lovely lovely women! You have beautiful hearts and I am so happy that we have been able to share such wonderful experiences! Thank you for your kindness and your smiles!

Beautiful women!

Beautiful women!

Each of you has a special place in my heart – one minute I want to become an Italian and the next, I’m going to spend half of the year in Greece and the other half on Majorca! The world is big but at the same time, so very small. You have each given me a reason to place my flag on every point on the map – I want to experience it all!

Watch out Poland - here we come!

Watch out Poland – here we come!

Felicitas – we are going to write that book! But I think you need to come to Texas to do some research 🙂 I have a few Texas Cowboys who would love to help you.

Rachel's margaritas are always a hit!

Rachel’s margaritas are always a hit!

To my special Swiss CIA FBI MI6 agent and his lovely girlfriend – I am so glad it only took Uncle Henry and I four years to build enough trust for you to finally gave us your real name. Don’t worry, I’m tagging you on Facebook but none of my friends will forward this – its all in the “circle of trust”!

"the circle of trust"

“the circle of trust”

Ladda and Johan of course have been by my side every minute since Uncle Henry and I said we’d be headed west. What a blessing they have been in our lives! We fully anticipate Ladda to make her first Texas visit in the very near future so that she and Uncle Henry can go on long walks in the Texas sunshine.

For those of you back in Texas – you know that you have always been in my heart, no matter where I may wander. You have been my stability, my grace, my comfort and the world is ready to come visit you! I can’t wait to hug each of your necks – ready or not, here we come!

Jennifer and Uncle Henry

Happy Anniversary!!!

Here we go!

4 years ago today, I entered IAH airport with a one-way ticket to Zurich. Wow – never saw it coming – and to this day, not entirely sure how I followed through.

The last person I saw was Carol. I laugh thinking about it.  With her big TSA security badge, she made every other TSA screener think I was some VIP on a VIM (Very Important Mission.) She whizzed my two HUGE carry ons through the scanners and if the security folks started to ask a question, she gave them this look like “If you get in my way, you are going to regret it. I know what I’m doing and obviously, you have not been briefed on who this is…”

And when I landed at Charles de Gualle in Paris for my layover, I wished I had Carol with me as I went through security. These two carry ons would make any security guard take a second and third look. One contained every piece of electronic equipment I could carry – laps tops, external hard drives, cameras, phones, chargers, headphones. It just begged to be subject to extra scanning. And the other, well it took Leann and I an entire day to pack it – as it carried every piece of jewelry I owned (checked luggage was not to be trusted). Tell me that’s not a red flag for an individual crossing three country borders.

Carol gave me a long hug, we cried and laughed as she shoved me through the gate. I got on that flight not having a clue what was in store for me. I didn’t know if I would survive a week in what I thought was sure to be sub-arctic conditions and away from every thing and every one I ever knew and loved. My entire personal life was upside down and I was doing all of this for a job (or so I thought).

I didn’t know how the horses and cats would live back in Texas without me. I didn’t know how I would keep the hay cut or the pool clean. And what would become of the house? In Switzerland, I didn’t know where I would live or how I would find friends. How fast could I learn the language? How would it feel to be truly alone? Who would care if my flight landed or didn’t?

And the coming months were the most difficult of my life. I got to a low point where I didn’t know who I was. Everything was dark to me. Mentally and physically I was a wreck. Only my conversations with God got me out of bed each day. Here I was, surrounded by so much beauty, but I couldn’t pick my head up high enough to see an Alp. If something didn’t change soon, I didn’t know how much more I could handle.

Thankfully, God had a plan – and one by one, He sent Polly and Sarah and Rachel to me. And that was the turning point. That’s when I realized how much life I still had.

And how much love I still had.

And how loved I still was.

 

I began to understand my choices…

the choice to be afraid, or the choice to be brave

the choice to live in the past, or the choice to live in the moment

the choice to worry, or the choice to have faith

the choice to focus on me, or the choice to focus on others

the choice to make my own decisions, or the choice to let God lead the way

 

And surprisingly, it was pretty simple after that. I remember it very clearly. It was in those months where I realized, and came to know, the woman I was and the woman I could be. I found my confidence, my sanity and my grace.

IMG_6867

I don’t reflect on those moments four years ago very often, but today, January 29th, I thought I should.

And thinking about the manners my mother taught me, I thought I should say thank you to all of you for walking with me on this journey. For all those that sent me off, for those that stayed in touch, for those that reached out, for those that sent those fantastic care packages of salsa and Whataburger ketchup, for those that have embraced me as though we’ve known each other all of our lives and have shown me all that life can be…….

 

I am hu581905_1239297219444098_1836655011756685086_nmbled and forever in your debt. It’s a great milestone today and I wanted to share it with you and remind you that –  when you think you can’t get up, I will be there to offer my hand.

 

Deoxyribonucleic acid

According to Wikipedia, DNA is a molecule that carries most of the genetic instructions used in the development and functioning of all known living organisms.  This information determines how living organisms inherit features from their parents and thereby all their ancestors. And, as far as I know, I came by my DNA naturally. When I was born, it wasn’t likely that experimentation resulted in how my DNA got put together. Thank goodness! I reflected on this today because it would have been the 95th birthday of my Grandmother – Ollie Beatrice Welch.

When I think about who I want to be when I grow up, I generally think about my parents and my grand parents. Through DNA, their traits theoretically would have showed up somewhere in me. Which genes I ended up with is anyone’s guess. Being greedy, I’d want all the good stuff. And, being not very impartial, there was a lot of good stuff to pass on. You’d think I’d have a good shot at being pretty amazing.

Joshua 1:6-9 “Be strong and courageous, for you shall give this people possession of the land which I swore to their fathers to give them. “Only be strong and very courageous; be careful to do according to all the law which Moses My servant commanded you; do not turn from it to the right or to the left, so that you may have success wherever you go. “This book of the law shall not depart from your mouth, but you shall meditate on it day and night, so that you may be careful to do according to all that is written in it; for then you will make your way prosperous, and then you will have success.”

This was Memom. To me, she demonstrated bravery. She faced many challenges in her life and answered them with courage and determination and faith. She never strayed from what the Good Lord asked of her, she stayed steady and strong. I think she had a devotional on every table in the house. I love most the stories of how she became the first female sales rep at the Western Auto in Waco. The accounts of her crazy road trips across the country with her best friend. And the numerous articles written about her leadership in AWBA. And all of this at a time when women were just coming in their own.

She kept a copy of this:

Elbert Hubbard

If you work for a man, in heaven’s name work for him. If he pays you wages which supply you bread and butter, work for him; speak well of him; stand by him, and stand by the institution he represents. If put to a pinch, an ounce of loyalty is worth a pound of cleverness. If you must vilify, condemn, and eternally disparage, resign your position, and when you are outside, damn to your heart’s content, but as long as you are part of the institution do not condemn it. If you do that, you are loosening the tendrils that are holding you to the institution, and at the first high wind that comes along, you will be uprooted and blown away, and will probably never know the reason why. Elbert Hubbard

I come from a family of very strong women. Dear Lord, I hope you made sure I got the good genes. And I pray that you also gave me the wisdom and courage to know what to do with them 🙂

Christmas 2006

Adventures with Ladda and Johann #509

Everyone knows about my wonderful neighbors Ladda and Johann. It seems daily there is a new experience, a new story to tell that involves these two intriguing and lovely versions of Glady Kravitz. And today was no different. Gladys-Kravitz-708x350

To say Johann is a military history fanatic is an understatement. He has some bit of knowledge about every conflict since the beginning of time. He consumes books like he breathes the air. He has details on the underlying cause of any war or battle, and recognizes the combat uniforms and the machinery deployed – as well he knows who sold who which piece of artillery over ever changing borders and alliances. And so, earlier this week he asked if he and Ladda could come over to watch the Russian V Day celebration on my TV as I get some stations that he doesn’t. He was already planning on watching the European memorials, but he needed access to the Russian channels. Of course I said yes, that I’d love to watch the Russian coverage of the event 🙂 (How could I not have had this already on my agenda!)

On Friday I decided I needed to get a bit more detail on what I had signed up for.  On the 8th, the UK, France and others were marking the 70th anniversary of the ending of WWII. Johann told me that the 9th is the day that the head of Germany’s Armed Forces High Command, Field Marshal Wilhelm Keitel, surrendered personally to Joseph Stalin’s representative in Berlin.  And so, the parade would begin at 10am Russian time Saturday morning, taking into the time difference, that would be 8am in Zurich – yikes…..did he just say he was coming over on Saturday at 8am???? Well, I’ll have the coffee and tea ready….but I can’t promise I won’t be in my pajamas.

As expected, the doorbell rang at 7:42am. He was like a kid at Christmas. Johann had already been to the bakery and the smell of fresh croissants quickly brought me to life. I had orange-crasin muffins in the oven and Ladda was happy to bring soft boiled eggs and the homemade prune jam from her best friend. And so the festivities began.

Ready for the parade

Ready for the parade

As we gathered on the couch and got comfortable, we realized that there was a 60 minute countdown on the Russian channel. It took us about 4 minutes to realize that there is no observation of Daylight Savings Time in Russia…DOH…so we were an hour early. Well thank goodness for this as Johann didn’t want to miss a thing!

And as any good news service would do, there was plenty coverage of pre-parade activities (sort of like the Macy’s Thanksgiving Day pre-show prep….but different.) The best part was watching all the Heads of State arriving. Of course the commentary was in Russian, so the broadcast wasn’t much help to me, but we had our expert of all things global and political….Johann – he recognized each and every President and diplomat – sometimes he had a good head start because he knew the flags on the cars as the arrived in front of the Kremlin, and some because he recognized the wife – nothing gets by him.

3 hours later, I have to say, we had such a good time. I learned about the statue of Minin in Red Square, the naming of Sukhoi SU 30 fighter jet, the new baby of the mistress of Putin, and how to tell the difference between the KGB uniforms and the FSS. Russian V day parade 1

And with all discussions of the War (WWII), there is always expressed and unexpressed appreciation for “the Americans”. It happens no matter who I am with. I’ve written and shared stories of the phenomenon before. I don’t know if i would have ever had the same opportunity to appreciate our sacrifice and our duty in this way. I am a better American for having been in these sometimes odd situations.

Russian V day parade 2

 

I’ve learned after three years in Zurich with these lovely guardian angels as my neighbors, that sometimes, well most times, some of the best things in life come with no expectations. I have many stories to tell about my adventures with Ladda and Johann, and the best part, is that all of these stories will be etched in my memory for ever. They provide me an experience and an inner growth that has enriched my life. I am a better human, and a better American, for having opened myself up to the sometimes crazy requests of my neighbors.

My horse my hero

My heavy heart has kept this recent event silent except to a few. My steady friend, my horse, my hero, has completed his time on earth here with me. I know God’s creatures are placed in our lives as a blessing, to show us, to teach us, to comfort us, to listen to us and most of all, to be cared for by us. Any girl who has ever loved a horse knows the inner fullness, completeness and special bond that is created in this relationship. Each relationship is unique but it is extremely deep, and those who haven’t experienced it may not ever fully get it. But a horse has the ability to sense your soul and therefore see your innermost fears. You are completely exposed to a horse, much as they are to you.

Waco and I shared such a special time. I’ve been poring over photo albums and videos the last 3 weeks and I am amazed at our journey together. It was grace that brought him in to my life and with grace he left when his work on earth was done. Below are some enduring memories of the life we shared.

This is the first day I laid eyes on him, we were testing each other for “fit”.

First Date

First Date

 

 

 

 

 

 

 

 

Bryan Rodeo 2004

 

 

And by our first performance, I was smitten. We fit like peanut butter and chocolate.We had much to learn about each other, but we were both willing and at least I was more than eager.

 

 

 

IMG_0084 IMG_0086

 

 

 

 

Luckily, there were a couple of sweeties in my life that were looking forward to the journey too.

 

 

 

 

CC Madisonville 081

Madisonville 2004

 

 

 

 

 

 

 

 

By our third rodeo, he and Katie had formed a special friendship 🙂 I’m not sure if it was good luck that Katie gave him a noogie before each performance, but I think he looked forward to it.

 

 

 

Some horses are regal, Waco was goofy, and not in a comedic way, he couldn’t help it. Rarely did he take a picture that would have won any awards at a show, because his un-uniform look always shown through.

IMG_5928

Bryan 2007

Bryan 2007

Bryan 2006

Bryan 2006

2007

2007

Conroe 2006

Conroe 2006

 

Shrimpfest 2004

Shrimpfest 2004

 

He played so many roles in my life. He was my steady, no matter the conditions. He always was more confident that I was.

 

 

IMG_0008

 

 

 

His confidence spilled over to others easily…Taylor came to visit often

 

 

 

Bryan 2005

Bryan 2005

 

 

By our second season, he was signing autographs like a pro, loving all the attention from the oldest and the youngest. He was so easy. He made it so fun.

 

 

 

He was the calm to my chaos. Patience, he had more of it in his young years than I will ever have in my life. If you ever saw our traveling circus – girls, glitter, hairspray – you wonder he did it. Patience.

Caldwell 2005

Caldwell 2005

Conroe 2005

Conroe 2005

He was my hero. He was tall and broad. He carried me easily – shouldering all that came with me. He made me feel small, but yet, always safe. And given my track record (Carol), safety was a quality I couldn’t buy.

Helotes 2005

Helotes 2005

Thanksgiving Parade 2005

Thanksgiving Parade 2005

He was my teacher. When I think back on his patience, it wasn’t just with me. It was for everyone. You could trust him implicitly. The Waxahachie Rodeo, he met the entire family. This is LJ’s first meeting with a horse. I’m so happy it was Waco.

LJ meets Waco 2005

LJ meets Waco 2005

So sweet

So sweet

And my ranch hand Dakotta. Johnny on the spot -what ever was needed, he wanted to be right there to do it. If I had asked him to carry Waco to Dallas, I think he would have 🙂

And Dakotta, well, he was my horse guy

And Dakotta, well, he was my horse guy

 

Taylor couldn't get enough

Taylor couldn’t get enough

And Ashtyn was bright eyed!

And Ashtyn was bright eyed!

 

Of course Taylor and Ashtyn were growing in their confidence and enjoyment with him.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bryan 2007

Bryan 2007

 

Even Marli and Meagan came to see him.

 

 

 

 

 

 

Speaking of patience. How’s this for patience? Uncle Henry was less than thrilled but Waco never complained. I am fairly certain if I could have gotten Uncle Henry over his fear of heights, Waco would have carried him wherever he wanted.

Christmas 2006

Christmas 2006

Of course, Waco had two prime pupils outside of myself. Both Taylor and Ashtyn spent many summers under his care and guidance.

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Taylor 2006

Taylor 2006

Jeff & Ashtyn 2006

Jeff & Ashtyn 2006

Taylor 2007

Taylor 2007

Ashtyn 2007

Ashtyn 2007

Summer 2008

Summer 2008

Taylor 2008

Taylor 2008

Ashtyn 2008

Ashtyn 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He was strong. To his detriment. He didn’t show pain until it was almost beyond help. Sometime in 2009 he tore his stifle, but didn’t favor it until his coffin bone almost perforated the sole of his hoof.

 

2009

2009

But the blessed hands of Dr. Carter, Dr. Watkins, Jason and Amanda eased his pain and allowed him to heal.

2009

2009

2009

2009

2009

2009

It was a long journey for both of us, but worth every single step.

2009

2009

 

Rev Kev 2011

Rev Kev 2011

Trials and tribulations allow us to reassess parts of our lives and hopefully learn and grow. Like Dorothy, Waco and I landed just outside of Oz. Bringing the whole furry family to the Blessing of the Animals at church was one of the many benefits.

 

 

2011

2011

 

He was a buddy. He was always happy to see Clyde after our weekend rodeos. And while Waco was healing, Clyde had to play the role of Wingman, which he did begrudgingly.

 

 

Austin 2008

Austin 2008

Austin 2008

Austin 2008

 

He carried me through my causes. Perhaps unknowingly as we broke a few “laws” when it came to equine access to the steps of the Capitol.

 

 

 

 

 

 

 

 

 

 

 

 

 

And he was my friend.  Happiness is….

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2007

2007

2007

2007

I am a better woman because you were part of my life.

It is said it is the duty of men to protect and enjoy nature as both the stewards of God’s creation and as creatures ourselves.

Still riding the inspiration of SXSW

Two ladies from the multitude of SXSW artists

I particularly love the South X Lullaby series from NPR, 2am St. David’s Episcopal Church

http://www.npr.org/event/music/394458428/laura-marling-south-x-lullaby

 

 

Show your colors girl in the morning light
It’s on again, it’s on again
Recreate the world in your own good vibes
It’s on again, it’s on again

Show your colors girl, show show your colors girl, gotta show your colors girl!

I wake up thinking bout my purpose
And wonder if I’m really worth it
It’s all been sung before and you’ve all heard it
Your life is your design, so go ahead and design it.
Your star is in the sky, so go ahead align it.
Cause your forever lost, until you go and find it.
(Go, go! )
Go find it!

Show your colors girl in the morning light
It’s on again, it’s on again
Recreate the world in your own good vibes
It’s on again, it’s on again
It’s all in your head, in your head, in your head
Show your colors girl, show your colors girl

My life requires certain gears
I’m making faces in the mirror
And when it’s hard to let go of my fears
Your life is your design, so go ahead design it.
Your star is in the sky, so go ahead align it.
Cause your forever lost, until you go and find it.

Show your colors girl in the morning light
It’s on again, it’s on again
Recreate the world in your own good vibes
It’s on again, it’s on again
It’s all in your head, in your head, in your head
Show your colors girl, show your colors girl

 

Washington’s “Earnest Prayer”

george-wash

The Prayer below was written by Washington at Newburgh, New York, at the close of the Revolutionary War on June 14, 1783. It was sent to the thirteen governors of the newly freed states in a “Circular Letter Addressed to the Governors of all the States on the Disbanding of the Army.”

Circular Letter Addressed to the Governors of all the States on the Disbanding of the Army, June 14, 1783

I have thus freely declared what I wished to make known, before I surrendered up my public trust to those who committed it to me. The task is now accomplished. I now bid adieu to your Excellency, as the chief magistrate of your State, at the same time I bid a last farewell to the cares of office and all the employments of public life.

It remains, then, to be my final and only request that your Excellency will communicate these sentiments to your legislature at their next meeting, and that they may be considered the legacy of one, who has ardently wished, on all occasions, to be useful to his country, and who, even in the shade of retirement, will not fail to implore the divine benediction on it.

I now make it my earnest prayer that God would have you, and the State over which you preside, in his holy protection; that he would incline the hearts of the citizens to cultivate a spirit of subordination and obedience to government, to entertain a brotherly affection and love for one another, for their fellow-citizens of the United States at large, and particularly for brethren who have served in the field; and finally that he would most graciously be pleased to dispose us all to do justice, to love mercy, and to demean ourselves with that charity, humility, and pacific temper of mind, which were the characteristics of the Divine Author of our blessed religion, and without an humble imitation of whose example in these things, we can never hope to be a happy nation.