Branding…it’s what I do…….sometimes with a pen, sometimes with a hot iron, either way and, simply put, it’s about ensuring you’re marking a product in a way that best communicates what it is. Sometimes, when a products goes through a major upgrade, you may need to rebrand to make sure the brand accurately reflects the improved product.

So, get out your address books and your white out……while I’ve been busy culling the number of mobile devices and phone numbers that I can be reached on from any country code on the planet (I’m currently down to just 2!) I’ve also been busy with the US Government, explaining to them that the name my father, Robert Wayne, and mother, Linda Sue, gave me is a far more accurate description than anything I’ve personally and professionally been known as for the last 20 years. The Swiss government, on the other hand, was not entertained in the least by my attempt to do such with my Swiss bank accounts. (No one said the Swiss were branding experts.)

Introducing #JenniferLayneWelch version 2.0. Many of you have likely had experience with #JenniferLayneWelch version 1.0, which is similar, but version 2.0 is much more sophisticated and even being called bold and courageous. In fact, she’s the much upgraded version of #JenniferLayneDuhon version 1.5 as this new version has superior intelligence and decision making capabilities.

The change over shouldn’t adversely impact you but you should notice an uptick in Google search trends for #JenniferLayneWelch as reviews are on fire and AdAge is predicting a rebranding success of epic proportions.

Isaiah 43:1
But now thus said the LORD that created you, O Jacob, and he that formed you, O Israel, Fear not: for I have redeemed you, I have called you by your name; you are mine.